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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  3. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report...

  4. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search...

  5. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. Google Webmaster Tools: Use Google Webmaster Tools to trace duplicate content in meta description and title description. You can also inform Google how you would like it to index...

  6. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Interestingly, it seems more people are looking to incorporate their pets into the Halloween...

  7. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Do you think Google will eventually display native apps within their search results? It’s unclear whether Google will go about this by asking...

  8. Mobile, the Ultimate Shopping Assistant, Says Google

    According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday gifts before Halloween. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top...