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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other...

  2. Google App Searches Gmail for Upcoming Bills

    Current Google Search users must opt into the new service in order for it to be activated. Unfortunately, when I tried to search for them using the Google App there were no results to speak of. That is a question you’ll never have to wonder again...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  4. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. Google Places – your Google places account will need to be managed via bulk upload.

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. Google now offers advertisers the ability to use unique numbers on your website to see which campaigns...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.