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  1. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    But the immediacy of YouTube video, the constantly refreshed content and clear messaging is what keeps viewers coming back for more instruction, and the needed materials. She takes the time to transcribe each video so that captions can be...

  2. Google Buys Meebo in an Effort to Beef Up Google+ Engagement

    Meebo started out as an instant messaging service, but expanded into social publisher tools. Social platform Meebo has announced their acquisition by Google. The deal, reportedly worth $100 million, is designed to help Google attract and keep users...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The easiest way to catch their attention is with messaging that infers value by virtue of wide acceptance, such as testimonials or awards. Once e-marketers analyze their website traffic by behavioral segmentation, targeted outbound marketing...