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  1. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Additionally, adults in the United States spend an average of 34 hours per month on the Internet on a smartphone and only 27 hours on a desktop. Google has updated their algorithm to detect specific pages that may not work on your mobile devices.

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. So, for example, if a site is ranked No.on a desktop, it would rank 3.5...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness.

  4. Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

    The goal is to bring Bing Ads in line with Google AdWords, giving advertisers the ability to target specific devices – desktop, tablet, and smartphone. In addition to concerns about conversion differences between desktop and mobile, some industries...