I don't think the conversion tracking is that good and maneuvering though the ad platform is somewhat confusing," he said, noting that it would take Twitter a while to approach the level of Google AdWords or Facebook in allowing companies to see...
Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. But in Google's findings, the data showed 61 percent continued on a laptop from the smartphone on the path to...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and...
In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...
Maybe not today, maybe not tomorrow, but I believe enough in Google's power that they will find you. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the...
Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The firm encouraged websites to adopt the Meebo bar when it decided that its...
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad.
Google has experimented with seven results on many SERPs since last summer. Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search engine result pages...
While you're reviewing some of the above page types in potential indexation situations, it doesn’t hurt to review your overall index results in Google or Bing. We do our best to be mindful of Google's Content Quality Guidelines and know that a...
Another well‐known example is from Google. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to our clients’ websites through our outreach...
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. Google Authorship Snippet Drops More By. Easier planning, better reporting: New tools for display ads – Inside AdWordsNow...
I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. To keep it simple, Google has an index of all of your current pages.
Google has acquired news summarization start-up Wavii for more than $30 million. While we won't continue to offer this particular service, we'll be using our natural language research at Google in ways that may be useful to millions of people...
From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last...
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+.
Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read). But what does Google have to offer on the subject?
