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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    The big outcome most website owners want is a lead or a sale, but focusing on that level is like trying to get your seal to balance a beach ball on his nose solely by rewarding him when he balancing the beach ball on his nose.

  2. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    This is a case of cutting your nose to spite your face for the author. If they switch industries, the content remains and is exposed to the new contacts in their Google+ network. George Zimmer won't be guaranteeing that any longer - Men's Wearhouse...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Nose Knows: Smell the Fear…or the Waffles! After you've used Google Nose to get a whiff of that sweet aroma of a dollar bill – you remember, "cotton and linen covered in dirt, sweat and greed" – you may be saying, "Hey, I want some of that.

  4. How to Schedule Dayparting on Google AdWords

    You might object that your AdWords account is a totally passive entity once you’ve set it up, and that it’s no skin off your nose if it runs 24/7. Last week, I looked at some research from Google into where and when people are using tablet devices...

  5. Who Owns the Brand?

    Cutting off one's nose to spite one's face has never been a good idea. Geico argued unsuccessfully that Google's ad platform created brand confusion. In December 2005, a French court ordered Google to pay Louis Vuitton a fine, and cease offering...