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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    The big outcome most website owners want is a lead or a sale, but focusing on that level is like trying to get your seal to balance a beach ball on his nose solely by rewarding him when he balancing the beach ball on his nose.

  2. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    This is a case of cutting your nose to spite your face for the author. If they switch industries, the content remains and is exposed to the new contacts in their Google+ network. George Zimmer won't be guaranteeing that any longer - Men's Wearhouse...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Nose Knows: Smell the Fear…or the Waffles! After you've used Google Nose to get a whiff of that sweet aroma of a dollar bill – you remember, "cotton and linen covered in dirt, sweat and greed" – you may be saying, "Hey, I want some of that.

  4. How to Schedule Dayparting on Google AdWords

    You might object that your AdWords account is a totally passive entity once you’ve set it up, and that it’s no skin off your nose if it runs 24/7. Last week, I looked at some research from Google into where and when people are using tablet devices...