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  1. How to Schedule Dayparting on Google AdWords

    You might object that your AdWords account is a totally passive entity once you’ve set it up, and that it’s no skin off your nose if it runs 24/7. Last week, I looked at some research from Google into where and when people are using tablet devices...

  2. New Google Webmaster Tools Notification for Cross-Domain URL Decisions

    The links and resources offered in the blog post seem to indicate that the notification will alert the webmaster to a situation they probably would have discovered in short order anyway, when traffic to the affected page took a nose-dive.

  3. Who Owns the Brand?

    Cutting off one's nose to spite one's face has never been a good idea. Geico argued unsuccessfully that Google's ad platform created brand confusion. In December 2005, a French court ordered Google to pay Louis Vuitton a fine, and cease offering...

  4. Yahoo to Test Google Ads – Take That, Mr. Ballmer!

    This can be seen as Yahoo thumbing its nose at Microsoft CEO Steve Ballmer, who basically implied in his ultimatum letter last weekend that Yahoo had no other options than to take Microsoft's offer. Yahoo announced today that it "will begin a...

  5. The Other PR that influences search ranking

    Next time you hire an intern look for one who has a PR background, a nose for news and can write great content. When you understand that Google's PageRank and "links as votes" system is basically a PR model of third party endorsement and trust...

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