In addition to simply integrating news into their results from major mainstream news sources, Google has increased the variety of news sources it draws from. Searchmetrics found an increase of 15 percent in the variety of news sources being shown...
He was on CBS news yesterday (here's a recap by CNET). Here's a quick recap of search and social marketing news and tips from the past week. One page out of millions gives Mozilla trouble with Google.
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. This is the result of many things including marketing automation, Google algorithm changes, and social networking.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. Google to sell second-gen Nexus 7 tablet from...
Ecommerce sites can capitalize on the celebrity fashion news or cultural trends the same way as editors; blogging opened doors for this opportunity years ago. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress.
Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. Google I/O - Gadgets, over-heated computers and innovation
Syndicating content very quickly to be found when other news organizations search for sources. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of...
Jump on Trends: As news broke, became available, or was leaked, we were on it. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and content outlets where our topics were likely to...
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. Write about news events. Watch Google Trends and Twitter.
We already know that this is something that both Google and Bing measure for purposes of identifying news. I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz...
A Small Set of Google Alerts – focused on blog and news resources primarily, because of their time-sensitive nature. A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and...
Smartbrief is a great example of adding value to news that other people are sharing. Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from...
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news? Is the site mostly news related?
Local suggestions built from Nearby and locally oriented graph search will create monetizable inventory for advertising within the news feed. This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and...
While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of the sites for which I have Google Analytics access. Last example: My agency runs a local news site and we've...
You look much more credible to a news source if you come up high for the term they are reporting on! And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.
The screenshot above shows an example of how news sources can be the top organic position. Maps, news items, or a competitor’s paid listing could all appear before your own organic listing. SERP Visibility: Simply taking up additional space on...
The good news is, it’s not as technical as you might think, and there is a way to get started for free. Google Content Experiments is a free and robust testing platform integrated directly into Google Analytics, formerly know as Google Website...
