Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Looking at your entire index through the lens of a website indexation audit will allow you...
While we won't continue to offer this particular service, we'll be using our natural language research at Google in ways that may be useful to millions of people around the world. Google has acquired news summarization start-up Wavii for more than...
T]hey're providing a service to their membership where thousands of stories come out all the time, they pick the handful that are worth reading. It's very valuable service […] Eventually, content curators will be as important as the creation itself.
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. All this and much more in our quick recap of search and social marketing news and tips from the...
Service Providers (e.g. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with...
If your technology or service partner can provide this, you can run PLAs. The good news is you can choose which side of the sword to be on. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an...
Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services. For those smaller advertisers who have limited time to work in Bing Ads this is great news because the work...
This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique way. News Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu...
The European Commission (EC) has been investigating Google's alleged "anticompetitive" internet search service since 2010, after a number of companies lead by Microsoft complained that Google was abusing its dominant position in the internet...
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
One of the biggest hindrances happens when social media is treated as separate category without collaboration and interaction from marketing, public relations, and customer service. Hello front page news and public relations hangover!
In-Depth Reviews: Look at the noteworthy products or services in your industry or even tangentially related industries, and publish an in-depth, well-researched sincere and honest review of that product or service.
Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. Twitter's new Twttr service has arrived.
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
We weren’t capitalizing on news that needed to break, we were capitalizing on events we knew were coming; when major brands have products or service releases they promote them weeks or even months in advance.
This also applies to any product, service, analysis, etc.you may post about. Write about product or service launches, changes in your industry and related areas. Businesses would blog their specials, new product updates, industry news, holidays and...
It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service. The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc.
Facebook has said that Atlas clients should not see any change to the service they currently receive. Andrew Bloom, SVP, strategic business development at DG, which offers an end-to-end advertising delivery network, said that the news is good for...
Then the science work gets translated into a public search engine service through a large company - because that job TAKES big resources these days. On a break, I caught up on local news and was hearing about some local tow truck companies...
Frontline staff: Utilize your human capital and assets to create content across sales, customer service, and marketing departments. Smartbrief is a great example of adding value to news that other people are sharing.
