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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well...

  3. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  4. New York Times to Sell About.com: Google to Blame?

    Improved social media can only be of benefit to About.com, as each of its sites is managed by a real person, providing real content, and this fits in exactly with Google's desire for relevant search results and the ability to trace content to a...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  6. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    The Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA) would allow the US government to block any of us from accessing sites like YouTube, Google, or Facebook. Big media companies may seek to cut off funding sources for their foreign...

  8. What Goodies Does Google+ Hold for International Search Marketers?

    If you’ve been active on social media in the past few weeks – or have been reading Search Engine Watch and other geek and tech media - then it’s been just about impossible to not notice the arrival of Google’s third attempt to launch a social...

  9. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    Though Diaspora is still in alpha, the fact that they are willing and happy to allow this choice where the two social media giants are not is creating a growing buzz within the online community, not just within virtual world circles, but within...

  10. Search News & Headlines Around the Web - May 4, 2011

    Hyperlinked Headlines May Hurt Your Google News SEO - Search Engine Roundtable Here's a roundup of today's other search news and headlines from around the web. Search Industry News Search Retargeting - Where Search and Media Meet - ClickZ