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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Tagging itself as a media company for the social age, BuzzFeed is one of today...

  2. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Headlines. Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists. Broaden your distribution and use social networks to report news – both paid...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    The revelation of these numbers only adds to the perceived crisis as headlines highlighted 83 million, not the real issue of the 1.5 percent “undesirable accounts,” a relatively small amount. Seasoned online marketers are aware of bot clicks on ads...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.

  5. Search Week in Review for May 7, 2011

    Search News & Headlines Around the Web Geronimo, Osama bin Laden Dead SEW's Favorite Star Wars Parodies by Jonathan Allen ABC News posted a story today, leading with the words, "Help me, Google, you're my only hope .to figure out why everyone on...