It talks about putting a team together and how to find resources like industry news and search conferences. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
Here's a quick recap of search and social marketing news and tips from the past week. INDUSTRY He was on CBS news yesterday (here's a recap by CNET). Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Here's a quick recap of search and social marketing news and tips from the past week. INDUSTRY Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. On a more advanced level, if you find an industry authority site that has some great content, you can...
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. As the industry buzzes about changes afoot with Author Rank, it has become impossible to ignore...
On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are stranded on the roads. I should mention that those towing companies that I mentioned earlier are being tweeted...
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of-facebooks-graph...
That being said, for professional purposes like networking and keeping up with industry news, it's quite nice. While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of...
We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings. Depending on the industry, Google+ has the potential to cater to niche audience with its hangout feature a real standout.
The good news is that they could get started right away with building new content. The bad news is that it takes time to generate a substantial amount of great content. They could write about the latest advancements in their industry, provide case...
And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role. The PR Industry is Definitely ‘Getting it’ Most of us who have been in link building for a while have in the past experienced a...
Secondly let's look at an SEO industry example to show us that traditional news isn't always what's going to be the most newsworthy for the audience. That post was huge news in our industry too. When the news broke about Google's new disavow...
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. Local paper reporters are hungry for any kind of good news story and often have trouble finding them!
Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel, mobile adoption rates surge. We're in an industry that is now 15 years old and growing rapidly.
Symptomatic of renewed confidence and direction is the change in name to one the team the search industry looks most towards - namely Matt Cutt's team is no longer called Search Quality and is now called Knowledge.
If you don't immediately know whom to trust with online content, set up some Google alerts for your search query and check the News box. Quick tip: If someone is an authority author, you'll most likely see that they have a strong social presence in...
Industry news - use Google Alerts to deliver relevant headlines to your inbox and write a roundup post regularly. Fresh content not only helps with your search engine optimization strategy; it shows your social following you are active and engaged...
