This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread.
It talks about putting a team together and how to find resources like industry news and search conferences. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
He was on CBS news yesterday (here's a recap by CNET). Here's a quick recap of search and social marketing news and tips from the past week. One page out of millions gives Mozilla trouble with Google.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With Cover Feed, which gives you News Feed updates on your home...
Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and iPads. LinkedIn buys Pulse for $90M as its publishing ambitions take shape...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. Google's Matt Cutts answers SEO questions.
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing demand for news information to get well-earned backlinks and branded mentions.
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. Write about news events. Watch Google Trends and Twitter.
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. Finally, outside of Google+, your identity shines most when you help grow your community by...
Examples include; social platform profiles, YouTube videos, Google+ Local profiles, LinkedIn, owned images and / or news. For instance, does the search engine present universal, local, news or other non-traditional results?
On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are stranded on the roads. I should mention that those towing companies that I mentioned earlier are being tweeted...
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news? Is the site mostly news related?
Local suggestions built from Nearby and locally oriented graph search will create monetizable inventory for advertising within the news feed. This will be a clear competitor to Google+ Local, Yelp, and other leaders in mobile local search.
It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of-facebooks-graph...
While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of the sites for which I have Google Analytics access. Last example: My agency runs a local news site and we've...
For the most part this advice still stands as the Google announcement pertained only to the news_keywords meta tag for Google News-accredited clients. If that isn't you and you're not flagging a news story, continue to steer clear of the keyword tag.
