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  1. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. This is great news for real estate. Some, if not most, of these changes may be imperceptible to the average...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A weekly curated newsletter of articles and news pertaining to finance. Of course, you can include some of your own, but make sure you primarily include news articles and other timely and relevant posts and resources from other sources.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? Can [VENDOR NAME]'s platform send and publish to Google directly? What mapping solution(s) (Google, Bing, OpenStreetMap, etc...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. It's no wonder why people don't trust SEO (as an industry).