What is good news for local businesses is the fact that not many people are just reading the first review for a local business. Google+ and Twitter are both slightly under 15 percent with Twitter gaining much more ground over the past year.
Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
However, there was nothing notable recently that hit the news that would prompt Google to remove it. One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. When you placed the tilde sign immediately in front...
Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account.
Good news – now you can't! Ever since Google rolled out quality score in 2008, advertisers have struggled in their attempts to improve it, often to their detriment. Both Google and Bing have openly stated that click-through rate (CTR) is the...
Beckman went on to say, just as Google has PageRank, which is based off of about 200 different ranking factors, Facebook has EdgeRank, which is an algorithm used by Facebook to determine what is displayed in a user's News Feed based on three main...
For those who despise link building, and the negative SEO aspect of competitors pointing bad links to websites, the fact that Google is putting greater emphasis on sites that users want to use and share will be good news to many webmasters.
Since news of PRISM broke earlier this month, tech giants such as Google, Facebook and Twitter have said they would like to reveal more about the requests they receive from the government, and what they provide, in order to prove to wary customers...
Additionally, we'll be sensitive to other sources of information on the topic including news and content outlets. Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to...
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. In fact, since the PRISM news broke, nearly every day has...
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.
Find creative ways to use the news in SEO. And yes, Small Businesses should distribute press releases - but in moderation when there is real news to share. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done...
Ask to write a relevant article for their site, if they have a blog/host news Release positive news about yourself periodically, that is relevant to the community Providing news, information, or purpose to the community
I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. Check out the screen shot below to see where this report is located in Google Analytics: The Visitor Flow reports within Google Analytics can...
As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
Since the news broke, several of the companies have issues widely reported statements denying involvement. Google: Google cares deeply about the security of our users' data. From time to time, people allege that we have created a government 'back...
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. Google feels that images can convey details that text ads might not, such...
utm_source=searchenginewatch&utm_medium=unsolicited+news+article&utm_content=irrelevant+analytics+article&utm_campaign=test Google Analytics: http://www.google.com/nexus/4/? One of the biggest challenges a marketer faces when trying to accurately...
News Regularly syndicating press releases can increase your brand real estate if universal news results are showing. Let's look at how you can monopolize all brand real estate on the first page of Google.
That said, webmasters who might not follow SEO news closely, or who haven’t had their sites impacted by negative SEO, might never visit that page and see confirmation that negative SEO is a potential problem.
