Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news...
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Looking at your entire index through the lens of a website indexation audit will allow you...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). One page out of millions gives Mozilla trouble with Google.
Google has acquired news summarization start-up Wavii for more than $30 million. Google's purchase of the startup follows a similar March deal by Yahoo, when it acquired news aggregator Summly for $30 million.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can...
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. This is the result of many things including marketing automation, Google algorithm changes, and social networking.
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. The good news was Google allowed me to get a...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. By tweaking some default settings, setting permalinks, adding update services...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With Cover Feed, which gives you News Feed updates on your home...
The good news is you can choose which side of the sword to be on. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search.
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. The closure of Google Affiliate Network (GAN) will create a lot of work for...
For those smaller advertisers who have limited time to work in Bing Ads this is great news because the work they will invest in their Google enhanced campaigns will be importable "as is" into Bing Ads.
News Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, but Google and Vevo share the site's advertising revenue. Nonprofit partners can use Call to Action Overlays or a Google Wallet "Donate...
According to "two people briefed on the agreement," the agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm.
