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  1. Matt Cutts Extends Leave From Google Into 2015

    In other search news, Bing also lost a very public-facing member of its team last week. He took to his blog to share the news with his readers: Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has...

  2. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of what types of...

  3. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  4. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Some, if not most, of these changes may be imperceptible to the average...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    You may be behind on Google's inventory formatting new format specifications, but the good news is the Google Shopping feed data changes are relatively easy to implement. Although the inventory submission format requirement change was posted in...

  6. SEO Is No One-Trick Pony

    For many of you, this is not news. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise...