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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Companies with existing content strategies will need to assess the role of mobile, specifically. That leaves content marketers faced with the challenge of producing mobile-friendly content, which tends to be (in a sweeping generality) much, much...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).