Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.
Search results are customized based on a user's location and mobile continues to change the game. The book progresses to creating sites and pages with an emphasis on SEO. The third edition adds information about connecting with Pinterest and Google...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. In doing so, these videos can then become visible to target connections on important B2B social networking sites like Google+, LinkedIn, and...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers.
Do most of your visitors arrive via a mobile device? In contrast, non-competitive sites can sometimes "win" when just one or two things right. With the increased popularity of Adobe TypeKit and Google Web Fonts, typographers are alive and well...
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Google Play Music Arrives In 7 More Countries – The Next WebNow in Australia, New Zealand, Austria, Belgium, Luxembourg, Ireland, and Portugal.of consumers think that most mobile sites are difficult to navigate – Econsultancy47 percent of...
With these tools, you can see how they're executing on mobile (e.g.if they're running jQuery, Google Analytics, Wordpress, etc. Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40 percent of...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. The forward path of mobile search, increased...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. Nothing’s stopping you from using RTB to target specific sites, but it just...
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Follow the best practice for your users, as Google can handle dynamic serving, mobile sites as well. Branigan said that if you have a significant percentage of traffic from mobile devices, if you have high bounce rates from mobile-referred traffic...
There are fewer mobile considerations for responsive sites, than when supporting a second codebase for a mobile site – which is something like having a mobile version of your site on m.example.com. Mobile Sites: Choosing an Implementation Process...
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
Mobile Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels.
When users are searching on mobile devices, Google will show a mobile icon indicating to the searcher that those sites are mobile friendly. A responsive theme will automatically adjust the layout, menu items, and images to render nicely on desktops...
