This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel...
Build Brand Value and Equity Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile devices to check their email. Since YouTube is owned by Google, creating video content...
Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. That's the best size to look great on the web and on mobile.
While this makes a great deal of sense, it carries risks from a search engine perspective because the inbound links and search engine equity can be lost when a domain is expired or clumsily redirected.
Take Yelp: It's done a great job migrating its usage and brand equity into mobile. Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers...
The biggest SEO issue regardless with mobile sites is in dealing with and mitigating divided link equity. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of...
Using an existing desktop page that has strong organic equity (with the mobile version) can ensure you have strong mobile search visibility. You can utilize user agent detection as mentioned above and leverage the same desktop page, which...
Yelp also has considerable brand equity in local. Mobile discovery, to recap, utilizes the device's portability and location awareness to push content. As South by Southwest bears down, we're seeing accelerated promotion of products that fuse...
Campaigns with great content pieces and backed by powerful social influencers can do extremely well in getting you both increased brand awareness and increased link equity to your site. Learn about PPC management, keyword research, search engine...
In Italy, brand equity plays an important role. This one-day forum will examine the latest marketing strategies, including social media, mobile, and search marketing, for global markets with a special emphasis on the Asia-Pacific and Latin America.
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? T-Mobile Planning Home Phone, Tablet Powered by...
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Replicating the Web: Will Google Dominate Mobile Search?
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. This allows developers to monetize their apps via a...
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? How Google is Integrating Search into Android and the G1 Posted by Nathania Johnson Oct 2, 2008...
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and...
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and...
