Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Google's Mobile Search Moments research reported that 73 percent of mobile searches...
Search results are customized based on a user's location and mobile continues to change the game. The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other...
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. When your content is placed on Google+ it has the chance to...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to...
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
Do most of your visitors arrive via a mobile device? With the increased popularity of Adobe TypeKit and Google Web Fonts, typographers are alive and well online today. Your design effort needs to match the type of site your building and the content...
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Most marketers will tell you that you need to be blogging x times a week if you...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
I suggest reviewing the video, image, and mobile sitemap extensions section. Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. When you start to plan your mobile strategy, you have to think about what content...
Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Also the speed and processing power of mobile devices like smart phones and tablets also contributes. However, mobile page load speeds have decreased by 30...
