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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. Then you should analyze that traffic via mobile devices.

  3. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. We do a Google search before buying from a brand — what do people really think?

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Quick Tip: You can create your own segment for just Google Organic traffic to see how much mobile traffic is hitting your site (just from Google). The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. He began with the Google Panda update, which aimed to improve search results with quality content. Ever since Google unleashed 100 percent secure search...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. Google warns against this, and in June, it announced it would start sending messages to mobile users for English search results in the U.S.when faulty redirects were detected to...