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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Or will HTML5 continue to develop to the point where there is no...

  3. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information.

  4. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. As a result, mobile app inventory is the highest priced segment of the...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, the Chrome browser has a very comprehensive set of device emulators (Google search chrome device emulator) and WebPageTest.org has some great mobile emulator options. Alternatively, rather than detect the width of the user's screen...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Browser Mobile Device Here's how you would target site content to mobile phone visitors: Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing...

  7. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Browser Report Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website. Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but...