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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.