The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. This generation is defined by the Internet, mobile, and social – consuming content when and...
Websites can still be effective as long as content can be accessed and used from a mobile device or tablet. Being mobile friendly is ideal, but being mobile usable is critical. Furthermore, mobile usability does not necessarily mean from a design...
What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals: To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries.
Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. For example, in the first three months you might map out to produce 40 pieces...
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Find ways to get in the social and mobile newsfeed. That's the best size to look great on the web and on mobile.
Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Mobile App Extensions Google blog post, Google Shopping: momentum and merchant success, details some of the other changes and...
On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to IBM. Mobile sales reached close to 13 percent, an increase of more than 96 percent over...
Video, social, mobile, local rankings all require much than a singular technical approach. Read more in this great post on the TopRank blog. Mike Grehan, Publisher of SEW and ClickZ, shares some great thoughts and insights on the connected consumer...
Mobile Measurement and Apps Insights - Google s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year. See the full guide on the Bruce Clay Inc.blog.
Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog. Currently TrueView ads only work on Android devices but Google has...
One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries.
Following up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering search engine optimization (SEO), paid search, landing page optimization, mobile, social, local, and more.
In addition, there should also be at least one strategy in the Creator Playbook about mobile. Some YouTube Partners would likely be interested in learning more about YouTube Mobile (m.youtube.com), which is the No.video-viewing website in the world...
Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...
