Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion...
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Do most of your visitors arrive via a mobile device? If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. With the increased popularity of Adobe TypeKit and...
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Plan and write a series of 5 or more blog posts around your core idea.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
I suggest reviewing the video, image, and mobile sitemap extensions section. If you haven't already, subscribe to Google's Webmaster Central blog. Webmaster Central Blog But what does Google have to offer on the subject?
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content. Google Places was recently replaced with Google+ Local...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile devices to check their email. Using your blog to promote calls to action and build your email list is another great...
Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Blog networks Blog rolls Google has done well at scaring webmasters to linking out fairly to...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. This generation is defined by the Internet, mobile, and social – consuming content when and...
Unlike rival Evernote, though, Google has only released a Keep app for its Android mobile operating system, in addition to the web, although this doesn't come as too much of a surprise. Every day we all see, hear or think of things we need to...
Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in natural language. It lies with two things: mobile and natural language. Image Credit: RWS Photo Blog
