Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
Per Google's AdWords Blog you could see "bids were increased" or "new keywords were added". In Google's blog post there is no mention of device level data. It would be extremely beneficial to understand if the change in performance was related to...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. And then owned media, it has a lot to do with your brand's...
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating...
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. The blog as the cornerstone for the delivery of the marketing content is a social tool that provides various marketing...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion...
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Do most of your visitors arrive via a mobile device? If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. With the increased popularity of Adobe TypeKit and...
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Plan and write a series of 5 or more blog posts around your core idea.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
I suggest reviewing the video, image, and mobile sitemap extensions section. If you haven't already, subscribe to Google's Webmaster Central blog. Webmaster Central Blog But what does Google have to offer on the subject?
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content. Google Places was recently replaced with Google+ Local...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
