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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The CTR for mobile ads targeted to Apple devices is .46 percent. Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  3. Driving Consumer Insights With Mobile Analytics

    Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside Google Play. So now getting in to measuring mobile apps in Google Analytics (GA...

  4. How to Create a Social Media Editorial Calendar

    The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Put yourself to the test with this app designed to help you make or break habits, whether it be...