If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to a URL to track and attribute the app performance across several sources.
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
Google has launched its Now predictive search platform for Apple's iOS. First launched as part of the Jelly Bean update, Google Now serves as the personal assistant for the Android platform, a role filled in iOS by the Siri application.
YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app.
Mobile App (Native): Native to the operating system (e.g.iOS or Android). Also, session tracking on a mobile app is primarily done through Unique Device ID (UDID) on Android and sessions on iOS. So if you're building an app for an iOS, Android...
Google Updates Search iOS App With Minor Bug Fixes, Still No Sign Of Google Now – TechCrunchMinor bug fixes and improved voice search. IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8...
When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel reported. Facebook calls out ‘Local Search’ on iOS – Inside Facebook
Facebook began reorganizing its business last year to be “mobile first,” and its revamped iOS app was the first step in that direction. The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile.
Google Keep can be downloaded now on devices running Android 4.0 and higher for free, and there's no word yet on iOS, Windows Phone or Blackberry apps. Unlike rival Evernote, though, Google has only released a Keep app for its Android mobile...
For iOS users, the addition of the omnibox search function to the mobile browser lets users search for keywords in the longform URL bar instead of the traditional Google search box. Google has announced improved search and sharing features for its...
If you're selling an iOS app and sending people to the app store, Android devices won't see your ad, and vice versa. If you are sending somebody to the play store on mobiles, then iOS devices won't be able to see your ad.
Mobile Payments for physical world purchases, via iOS based mobile hardware. This could surpass $1 billion in mobile revenues, driven by sponsored stories and other forms of native advertising it develops, such as app download ads.
Google then released an upgraded Google Maps app for iOS devices which offered a significant improvement not only for Apple Maps users but also for users of the previous version of Google Maps. Perhaps in a moment of overconfidence, Apple booted...
You can download the Izik app for both Android and iOS 6 devices. Sorry, iOS 5 users, no native app for you. The app itself is a web browser. When you click a result link, the page will open within the app.
Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Curiously Facebook doesn't provide any details about which countries its Android Pages Manager app is available in...
You can even track downloads in iOS if you integrate a snippet of code into your app. Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions.
Take Valpak’s iOS app. Last month, we covered the now well-known "Mapgate" snafu in Apple's iOS 6. We'll start to see this happen on a broader scale as iOS developers continue to latch on to Passbook's versatile functionality.
Schmidt used to sit on Apple's board but as the two firm's rivalry grew rapidly he stepped down, while former Apple chief executive Steve Jobs was furious with Android which he saw as a copy of the iOS operating system.
And even within iOS, bet on Google to launch a third-party mapping app, just like it did with its YouTube app this week. The mapping app solidified today wouldn't sting as much as being kicked off the default search positioning in Safari, because...
