In this phase people start selecting the provider or shop for their new mobile phone. Using Radian6 I discovered that there are four or five main phases in the life cycle of a mobile phone. Once a phone is really for sale you should already be...
The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
While Google would like you to believe that mobile bid adjustments should be close to zero, this figure should vary from business to business depending on that advertisers ability to turn mobile campaigns into dollars.
However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. Per Google, this report will "show you which campaigns and ad groups have experienced the largest changes in clicks...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. A good mobile experience (50 percent of mobile searches have local intent)
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? With the rollout of the Google Carousel, there is no doubt these two search giants are...
Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring best-in-class mobile infrastructure, makes it clear that responsive design should be...
Niemann, the artist behind the Doodle, is also known for his mobile app, “Petting Zoo,” where various animated animals react to a user’s touch on the screen. Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. So one of the first things you want to do, Beckman said, is...
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. However, data is, and will increasingly become, especially powerful...
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Rich snippets provide the user with only the important I think if an...
As more advertisers switch over to meet the deadline, this is likely to further increase CPCs with new mobile bid adjustments (MBAs). With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets...
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
Social/Mobile/Local marketing (that thing people call SoMoLo) Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively.
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing...
