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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Buffer calls their customer service team Happiness Heroes, a title that sends a clear message to the customer that their mission to make them happy. We do a Google search before buying from a brand — what do people really think?

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Making it your mission to only publish high-value, informative, engaging content (the most effective way to Panda-proof your site). In fact, Google continues to dial up the importance of quality content and user engagement signals and is only...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. The top four U.S.online video content properties in comScore's...