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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Instead, the seal trainer focuses on mini-outcomes that precede, predict, and lead to the big outcome. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the...

  2. Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game

    If you're having trouble with the mini game, follow these steps to UFO victory. UFO enthusiasts will love today’s Google Doodle which celebrates the 66th anniversary of the Roswell UFO incident. At the end you see the “Google Daily Record” with the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch A new analysis says Google Image Search traffic is down 63...

  4. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Mobile Mini Toolbox With these tools, you can see how they're executing on mobile (e.g.if they're running jQuery, Google Analytics, Wordpress, etc. Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to...