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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  4. Search Week in Review for Feb. 19, 2011

    Normally, events like SES London 2011 generate a great deal of buzz during the conference. Microsoft's AdCenter Continues to Flounder - Searching Beyond the Paid Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords...

  5. Japan Approves Yahoo-Google Search Deal, Microsoft Cries Foul

    Yahoo has a deal with Microsoft and Yahoo (Japan) has a deal with Google. But Microsoft is protesting Google's alliance. The Japan Fair Trade Commission on Thursday approved the partnership between Google Inc.of the United States and Yahoo Japan...