Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account. Google has some impressive numbers coming out of what seems to be the beta test of this product with a limited number of...
Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. On the Google Display Network, all keywords are considered broad match only.
Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from.
The product updates we can expect are not just user-facing local features, but also merchant-facing tools for Pages. In other words, Google's use case has clear commercial intent for immediate needs, while Facebook is where I go for drunk pictures...
That feed controls the errors that you're going to see within Google Merchant Center. Well, where's your Google Merchant Center login? The next reason is errors in the Google Merchant Center login. In this video, Rick outlines the importance of...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google Local Buzz Merchant Center Places Plus Expert (or whatever they’re calling that thing today), but there are simply too many moving parts to be more than...
Keep Your Merchant Center Feed Fresh: Don’t set it and forget it. With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. Some retailers allocated up to 30 percent of their...
There are some types of industries where catalogs are meant to list every single item available from a particular merchant (office supply catalogs come to mind). Most print catalogs do not have section headers that lead the consumer back to various...
This tool will rely on Google's Display Ad Builder and Merchant Center to create ads via a template with products from the merchant feed. On the right side, we see great opportunity to target Yelp in the Google Display Network.
We need a better connection/feed from the Google Merchant Center. Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data.
Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results.
With a keyword search, Google will automatically select the most relevant product from the merchant center account. These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account.
Alternately, you can check the Google Merchant Center extension filters by going to the Ad Extensions tab, clicking the extension you want, and making sure the filter (advanced option) isn’t checked: So if your AdWords account isn’t linked to your...
You don't need to have a Google Merchant Center account for your ads to be eligible for seller ratings. Google has been showing seller ratings and reviews for a while now, and with good reason. So if Google’s been doing it for a while, and we...
The product ads were pulled from the same merchant center account which houses the free Google shopping. However, the ranking algorithm relied more heavily on bids and click-through rate (CTR) than “authority” (merchant reviews) and some relevance...
Google generates PLAs from the merchants Google Merchant Center data feed. Google pulls PLAs from the Google Merchant Center product information (from the feed you are sending there). Where products rank on Google Shopping will be determined by a...
Product Listing Ads, which work by connecting your product feed from your Merchant Center account, also have negative keywords. If you want to force Google to show your branded campaign, you can add your brand terms as a negative in the campaigns...
You can easily connect your Google Merchant Center shopping feed with your AdWords campaigns with this extension type and let Google choose the most relevant products and images under text ads. Literally put your business on the map: Display the...
Review your Merchant Center data for quality errors. Due to recent changes in Merchant Center, your Product Listing Ads may not be being showed. In order to prepare your business for the online season, Google announced an improvement to its Product...
