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  1. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Do you think Google will eventually display native apps within their search results? If your brand already has an Android app, ask your...

  3. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery. Check Mobile Versus Desktop Traffic (From Google Organic). Analyze Top Landing Pages From Google Organic (via Google...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms. According to Google's ranking principles, how useful a user finds...