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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report...

  3. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  4. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to decide which page should be crawled and which should not. You can also inform Google how you would like it to index your pages.

  5. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Interestingly, it seems more people are looking to incorporate their pets into the Halloween...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and...