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  1. Are Scholarship Links Considered Unnatural by Google?

    But then SEOs abused the tactic by guest posting on a massive scale, which is what prompted Matt Cutts to say, "stick a fork in it – guest blogging is done. We all know that when it comes to improving a site’s Google rankings, getting links is...

  2. Matt Cutts Extends Leave From Google Into 2015

    Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Matt Cutts (@mattcutts) November 1, 2014 Cutts had essentially become the face of Google in recent years and a lot of faith and...

  3. Dealing With Onsite Duplicate Content Issues

    Matt Cutts offers some great advice as to what e-commerce sites can do to prevent the problem of duplicate content here. Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to...

  4. Last-Minute SEO - Here Come the Holidays!

    Matt Cutts is on vacation, so let’s just put this out there. However, due to recent Google algorithm changes, if you are using any of these techniques, including advertisements, be sure to know the proper method for implementation or you could wind...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    As Matt Cutts says above, Bing’s Duane Forrester followed up recently by stating that "You should never know in advance a link is coming, or where it’s coming from. People are much more cautious about link-building now, and rightly so - no one...