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  1. New Google Universal SERPs Layout Brings Apps to Forefront

    However, in this new Universal SERPs layout from Google, the second navigation bar - unlike the +You bar - is actually dynamic. For the record, I would like to say that in our own tests on SEW of having two using navigation bars (that had different...

  2. Desktop Map Searches Increasingly Shifting to Mobile

    Apple’s first foray into maps may have been a temporary setback, but more competition in this market will only bring better technology and improved navigation services over time – and those advancements will continue to pull these searches away...

  3. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Simplifying navigation. Add maps and directions. If you’re a visual person like me, go ahead and Google the same exact thing on your computer and phone. But that’s not up to the marketer to decide. More searchers are using their mobile devices and...