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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  2. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Both parties have upped their game; NORAD with a new HTML5 website and app, and Google with their games strategy. This year, Microsoft moved beyond providing just the Bing Maps functionality to involving their Internet Explorer, Bing and Azure...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...