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  1. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  2. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    It's also provided heat maps and emailed newsletters. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a specific niche. Yelp is turning 10 years old, and has announced it has...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. The number of news sources showing in universal search...

  4. 7 Reasons You Need to Update Your Google Maps App

    Google Maps recently released a major update to their app for Android and iOS. The latest Google Maps is meant to provide you with "even more ways to avoid life's everyday hiccups. Let's discuss the seven reasons you need to update your Google Maps...