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  1. Google Maps Adds New Features and Brighter Colors

    In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features. Google Maps has been traditionally used to help...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below: Google My Business Local Google Shopping is useful way to provide useful location information in search.

  3. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    It's also provided heat maps and emailed newsletters. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a specific niche. Yelp is turning 10 years old, and has announced it has...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. The number of news sources showing in universal search...