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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ninety-nine percent of the time there's going to be overlap, where the same keywords can map to a variety of asset types. So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of asset you map it to...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...

  3. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    According to an agency representative at Google, this is on the road map – but TBA. Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. Google has touted the new bid multiplier of enhanced campaigns as some...