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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Once you have the buyer personas, map out where in the funnel they go. Google Alerts Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking that real-time face-to-face aspect, and the ability to ask...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Anything from an IP address, a C-class, a map of cross linking, or a repeating series of words, can send negative signals to Google about a whole series of links, sending up a red flag. We're all learning the hard way what it means to be in a fight...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...