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  1. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. We see a similar pattern in map listings as organic listings: Regardless of...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory...

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 11 at 5:30 p.m.newcomers will gather to network with one another and get a guided tour through the agenda, helping attendees map out a schedule that meets their content-consuming goals. Map out your speakers and the issues you want to...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory).

  5. 7 Reasons You Need to Update Your Google Maps App

    Simply map your course and then select "Save map to use offline" and name your trip. Google Maps recently released a major update to their app for Android and iOS. The latest Google Maps is meant to provide you with "even more ways to avoid life's...