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  1. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    But the children who did connect with the storyline would write him fan mail, asking him difficult questions about life that he says they were too afraid to ask their parents. A Google Doodle today pays tribute to the author and illustrator known...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. During the Landing Page Optimization session at SES New York 2013, Justin...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    A: Google Catalog’s answer to this question via e-mail was “We understand these are important metrics for your business, but unfortunately we don't have them readily available. If the video doesn't show up when searching in the video tab, just wait...

  5. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    Mayer laid down her plans for Yahoo's future and told investors that the company will start to double down on the things that made it successful in the past, like search and mail. The core components of Yahoo's business, search, mail, ads, news and...