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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Introducing the Local Marketing Adoption Curve

    Local marketing success is dependent across search, social, and mobile - a complex ecosystem that is always on and always changing. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. This new ad type is the perfect way to reach users while they are moving from online search to...

  4. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Enter in some competitor domains and see how much traction they have in Google (SEM Rush...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. Indeed, some are referring to Pigeon as the biggest Google...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    One of the most interesting questions is whether Google delists results displayed following a search in one of the following categories: Have no fear: Google clearly says it removes links from search results only in European versions of Google.