Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. Google officially rolled out its local carousal results to all U.S.users last week for...
When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Once I got past the fact that Google had just forced a massive organizational change on us and everyone else, it started to become clear...
The most common example of this are the Google AdWords listings in the Google search results. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some...
Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers making local SEO a moving target. Good reviews, content, and engagement on search...
The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social data to websites and domains. For years I have been emphasizing awareness of the social and search community...
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
For example, today Google gives you the ability to have your author picture appear next to your listing in search results with some links to your stories. People are publishers and, as Google evolves, people and the content they produce are...
One easy way to tap into Google’s effort to provide deeper information within their SERPs – and secure an easy win – is to tap into local link building. So you can work to build a link from their site to yours, which will clue Google into your own...
We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...
Here you can see search term or exact word or set of words a person enters when searching on Google. This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the...
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
If Google and other Search Engines can see your Bio, Expertise, Company and Location categorized and ready for them to pull and deliver to a user, why wouldn't this be a good idea? It's fairly easy to mark this up – and it provides extra links in...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. This means that Yahoo Local has a search engine...
You can't help but think this sounds a lot like the integrated Google search app for Android 4 devices. In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of many content...
to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. Often, Google displays its answer to the question in the form of "cards" at the top of search results while it relays the...
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. More than a year ago, for example, Google+ local marketing pilot programs were already...
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. Google is working towards the search of the future with the functionality...
One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
