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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. Google+ Local listings don't show up in GWT.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  5. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Over the years, people have wondered whether pages that appear lower in the search results might be weighted differently, because people who are that deep into the search results obviously couldn't find what they were looking for on the first few...

  6. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Maintain accurate product and pricing information with relevant landing...

  7. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. Speed Up Slow Loading Mobile Pages They will only make a site appear cluttered on...