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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Always check pages are being indexed by Google and Baidu (or the major search engine of your...

  2. Introducing the Local Marketing Adoption Curve

    Paid search and paid social should drive visitors to the location pages created in the "walk" stage. But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.

  3. Google Responds to 'Right to Be Forgotten' Questionnaire

    One of the most interesting questions is whether Google delists results displayed following a search in one of the following categories: Have no fear: Google clearly says it removes links from search results only in European versions of Google.

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Any difference in rank is likely due the local search results...

  5. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.