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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.

  2. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent...

  3. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. Google's recent Penguin algorithm updates have forced many business owners to take a...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San...

  5. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...