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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted spend by small advertisers in PPC. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. It also drove TravelOK.com to rank second highest in terms of pages viewed per visit.

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    He said that Bing Ads comes to SES to meet customers as well as advertisers and new learners. At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages...