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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. These errors result in a poor experience for users, and Google has said that sites...

  2. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  3. Nuances of Spanish Language Search Marketing

    Hreflang tags are necessary for fully translated pages and pages that have similar content. Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. Google+ Local listings don't show up in GWT.

  5. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Recently announced, Google launched support for...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.