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  1. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. With Google Hummingbird allowing the search engine to...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.

  4. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Over the years, people have wondered whether pages that appear lower in the search results might be weighted differently, because people who are that deep into the search results obviously couldn't find what they were looking for on the first few...