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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. With Google Hummingbird allowing the search engine to...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. I often tell clients that local is the "back door" into competitive search results pages.

  4. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Over the years, people have wondered whether pages that appear lower in the search results might be weighted differently, because people who are that deep into the search results obviously couldn't find what they were looking for on the first few...

  5. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. Speed Up Slow Loading Mobile Pages They will only make a site appear cluttered on...

  6. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    After all, Google doesn't want to serve up masses of identical pages to a searcher because it doesn't provide a very good user experience if they click on one page, didn't find what they're looking for, and then go back and click the next result...

  7. Expanding from Local to National SEO with Google Trends

    Building out landing pages that target these areas and localizing your link building efforts will give you a better chance at achieving results. It's no secret that Google Trends is an important research tool in search engine optimization marketing...