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  1. 7 Ways to Make Your Google Search Result Stand Out

    Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs). Getting listed on the first page of Google is an incredible accomplishment. Google Local You can increase the likelihood of these annotations to show...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages Additionally, less than 50 percent of small business landing pages have conversion tracking installed. You can see the full study and accompanying infographic here (and also enter to win $25,000 in Google AdWords budget).

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    My client has about 20 different 'use case pages' on the site, and I use different retargeting ads depending on the page previously visited. For people who hit any one of these pages but had yet to sign up, I showed the visitor a retargeting ad...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    These assets become powerful landing pages that should also be used to advance to the next two phases. Landing pages, content, and conversion reports will reveal how effectively the website is meeting the needs of your customers, and closing the deal.

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    For example, a physical therapist might want to show subject matter expertise for the keyword “Physical Therapist” with four sitelinks driving to specific landing pages for common injuries such as “Knee Injuries”, “Back Injuries”, “Neck Injuries...

  6. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    Snippets Snippets”] We refreshed data used to generate sitelinks.project “Snippets”] This change improved a signal we use to determine how relevant a possible result title actually is for the page.project “Other Search Features”] For pages that we...