Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google.
I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too. If you're a local business with a Facebook page, make sure you have selected "Local Business" as the category.
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. Although it's still premature to talk about "ranking...
Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by almost 2 percent. Starting last week, Bing began changing up their search engine result...
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact...
This resource breaks down how Google discovers, crawls, and serves web pages. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
The product updates we can expect are not just user-facing local features, but also merchant-facing tools for Pages. Speaking of direct sales, there's also yellow pages. And in total, there are 645 million monthly views for these pages.
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Optimizing for Mobile App Pages on Websites Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number...
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here. Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready...
Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages. Google's Matt Cutts answers SEO questions. A new Google Places for Business interface rolls out.
If you rank beyond the first two result pages your search result is seldom seen and reported on. Once you’ve set up perfect SEO pages for each of these keywords their initial ranking shows in which theme your current link profile can compete...
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. A list of pages, or a site map.
Businesses need to ensure they have fully completed and enticing pages. Google has done well at scaring webmasters to linking out fairly to other websites. When the abuse becomes too obvious, Google is forced to take measures.
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
Because a blog post is on your domain, it can be used to drive traffic to more conversion oriented pages and best of all, if done right, you'll have established trust before they move on. Blogging gives you the opportunity to create pages related...
Local landing pages for hotel chains, car rental firms etc.are of critical importance because they perform two crucial functions: Build local-specific landing pages for your firm – if you don’t have an office in one region talk about work you have...
