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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages...

  2. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In that regard, it's still important for webmasters to ensure their sites also rank well to appear on those different parts, whether it's the local listings, or ensuring their new site is appearing correctly in Google News.

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    If you use WordPress as your CMS, the good news is a variety of plug-ins allow you to easily add multiple metadata protocols to your content. It won't get you a rich snippet, but it makes it absolutely clear which Google+ page is connected to the...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. You need to deal with negative content and bad news. In the "good news" bucket, there's relationship development. Actually, that's how most people start out monitoring their online brand...

  6. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Juror Deborah Spencer told Fox News, "The hangup everybody couldn't get past was her criminal side of her life, which really had nothing to do with this case. A search of the DMCA copyright violation notices at chillingeffects.org will show that...