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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. Google+ posts pass Page Rank, and Google+ profiles may show author attribution...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Claim and manage your map listings across Google...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. SEO success is now the gateway to measuring the ultimate business impact of your content – driving a greater keyword rank for your page...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    As they shop they will be reinforced with your message and if they decide to purchase online your business still benefits. Optimize on-site search results by adding these terms and their stems to your thesaurus and create redirects as needed, to...