Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. If your local business has been languishing...
As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local businesses. If users can't like your page, then social connections of people searching Facebook cannot help lift your...
In this regard, any business will gain a clear advantage in outranking their competitor in a local search, making it very important to unlock the full potential of Google+ Local. By optimizing your Google service pages and its key features (Google...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
Make sure you have a Google+ Business Page for entry into the Local space In order to set up your Google+ Local account, you need a Google+ Business Page. If you already set up a Google+ Business page in the category Local Business, then you have...
Tips to Streamline Google AdWords for Small Business – ClickZ A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
As business gets smarter, processes get sleeker and competition becomes even fiercer. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York...
Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms and phrases that are related exactly to the business category in an automated fashion, so you don't get the costs...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. Make it your job as a post-search guy to not...
This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. Whether your customers are seeking to treat health symptoms, get a better night’s sleep, find a new place...
The business wants traffic, page views, sales and revenue. It’s important that business owners understand social is a broad communication medium in use by their customers. Whether a business participates or not in the social conversation, it’s...
You can have a personal and/or a business page so it's definitely a good profile to have, and if you're job-hunting, in some industries it may be critical. I sometimes post my articles there but don't always because I use the account for more...
Beyond helping to ease the frustrations of business owners, this unprecedented step for Google could be the beginning of a long-term plan to begin generating revenue from Google+ Local. For the past few years, rumors have swirled that Google would...
