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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. If your business or client has a physical store, then these ads are a great addition to any...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  5. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. Google+ posts pass Page Rank, and Google+ profiles may show author attribution...