Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
If you already set up a Google+ Business page in the category Local Business, then you have the option to merge your business page with your Google+ local page. Make sure you have a Google+ Business Page for entry into the Local space
A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Improving the look and feel of Google Places for Business – Google and Your Business Blog
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
The business wants traffic, page views, sales and revenue. It’s important that business owners understand social is a broad communication medium in use by their customers. Ignoring these spaces can be seen by potential customers as a negative for...
Business that are ready to adopt mobile as a key channel. Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile...
Microconversions can have a very significant value to your business, especially when you consider that most people don't take action on one click to convert on your site.goals: If you aren’t trying mobile PPC, evaluate if this is feasible for your...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local business search. Google recommends an arm's length as a legibility guide...
Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. In January 2011, the Pew Research Center conducted a broad research initiative to...
Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Rotate evenly: Teleports visitor to a random business location and helpful for avoiding overcrowded business locations.
In their evaluation of worldwide breaking news events, business breaking news, and local breaking news, Optify found that the two major search engines treated results differently based on authority, multimedia elements, and recency.
In Japan, 2011 saw more mobile-focused startups open business than any other year ever. With mobile phones it’s much easier for Google to know the exact location of a user and serve a very targeted local search results.
If this is a client, make sure you understand their business as much as possible. Use Google’s Tools Google’s tools have improved greatly over the last couple of years. Set up a social media monitoring service, Google Alerts is fine, and track...
As experts crown mobile as king, PCs become so yesterday as iPads, iPhones and other mobile devices become the “go to” technology for everyone from business executives to students. Tech has exhausted the limits of the PC as a platform and the...
While these sit apart from any XML maps that are uploaded to the site, if you have more than 10 locations, you can create an XML based feed to upload to Google Places for Business. Creating an XML feed through Google Merchant Center gives your...
