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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. If your business or client has a physical store, then these ads are a great addition to any...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. SEO success is now the gateway to measuring the ultimate business impact of your content – driving a greater keyword rank for your page...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  5. How Big Data is Fundamentally Changing Local Search

    Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. In January 2011, the Pew Research Center conducted a broad research initiative to...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Rotate evenly: Teleports visitor to a random business location and helpful for avoiding overcrowded business locations.