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  1. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. As they shop they will be reinforced with your message and if they decide to purchase online your business still benefits. A Google consumer survey showed that 49 percent of shoppers...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. That's according to a new analysis of 500 small and medium business Google AdWords accounts. Just 1 percent optimized their ads once a week...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    My client has about 20 different 'use case pages' on the site, and I use different retargeting ads depending on the page previously visited. In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience...