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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. Googlebot is better learning how to understand business location information like...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. Many elements are required to do well nowadays need to be built-in to your site...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Small business owners don't have the luxury of being wrong. PPC allows customers to secure new business rapidly.

  5. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  6. 9 Things You Must Update When Moving Your Business Location

    Are you thinking about moving your business to a new location? Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've moved. Moving your business from one place to another is...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. SEO success is now the gateway to measuring the ultimate business impact of your content – driving a greater keyword rank for your page...