If you aren't signed into Google AdWords, the tool page itself now states: “In the coming months, the external Keyword Tool will no longer be available. The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers...
This makes listing your business in Yelp, Yahoo Local, and Google+ Local very important, but don't forget Bing's initiative – Bing Places. The world's third largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing...
Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.
Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...
Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers making local SEO a moving target. Good reviews, content, and engagement on search...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Search for a brand in 2013, and it’s increasingly likely a Google+ page will appear in...
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. Instead of peppering links to the videos throughout the story, they place the videos right after the new feature...
The location report in Google Analytics is good to look at, whether you're a global business or a small local business. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report.
As Google CEO Larry Page himself said at Google I/O last month that “Technology should do the hard work so that people can get on with doing the things that make them happiest in life. Picture a business traveler in a foreign city for work with...
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
I just downloaded Google Now on to my iPhone, and the "cards" that they display intrigue me. Yoast uses rdfa markup for breadcrumbs – which was a precursor to schema – but it is still useful and works well in both Bing and Google.
It gives you the option to tag a single page or multiple pages, verify the tags, and then “publish” it to Google. If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. You have the option of signing in with your...
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Google spam detection is all about patterns in your link profile. Since Penguin, Google has gotten a lot better at finding all...
Much like its main rival however, Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. Google has confirmed earlier rumors that it was working on a streaming music...
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. When a filter is in place, Google Analytics won't even collect visitor data if it doesn't match the filter.
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
If you're a local business with a Facebook page, make sure you have selected "Local Business" as the category. Takeaway: If you are a local business and don't have a Facebook page set up, then set one up today.
