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  1. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. From there, you might also want to do some site: searches in Google to see how much...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more about engagement on-page now, which means you need a targeted audience to...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Adding pushState is fairly straightforward and indeed many of the popular Single Page Application frameworks like the open-sourced framework Ember or Google's Angular framework provides APIs to easily access the functionality.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and active on social media, whether it...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? Can [VENDOR NAME]'s platform send and publish to Google directly? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME...

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  7. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...