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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Customized results and local intent further impact the results page and inevitably influence click through rates. SEW: When analyzing mobile results, did you differentiate between those that used the Google app and those that used the standard...

  2. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. Google Places – your Google places account will need to be managed via bulk upload.

  4. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. From there, you might also want to do some site: searches in Google to see how much...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more about engagement on-page now, which means you need a targeted audience to...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Adding pushState is fairly straightforward and indeed many of the popular Single Page Application frameworks like the open-sourced framework Ember or Google's Angular framework provides APIs to easily access the functionality.

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and active on social media, whether it...

  8. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? Can [VENDOR NAME]'s platform send and publish to Google directly? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME...